Launching an IT product without preliminary market testing can lead to serious time and effort that may turn out to be in vain. To avoid unnecessary risks and costs, you should use proven methods to evaluate your niche before you start development.

Niche testing is a set of strategies that will help you find out who your target audience is and why they are willing to pay for your solution. Here are a few methods I use to test my ideas.

1. Assessing demand with a one-page website

Creating a simple one-page website using a website builder is an effective and inexpensive way to get feedback from potential clients. Popular builders such as Tilda, Wix, Nethouse, or Weblium allow you to quickly launch a website and get valuable information about audience interest.

Pros:

– The ability to test different business segments, from goods to services.

– No need for special skills or additional specialists.

– Reduced costs for creating and launching a website.

Cons:

– It takes time to develop a website and analyze the data obtained.

– An improperly designed call-to-action form can lead to the loss of a part of the audience.

2. Choosing a niche through a business profile on Facebook and advertising

Social networks, in particular Facebook and LinkedIn, are excellent platforms for interacting with your target audience. Creating a business profile and advertising allows you to collect contacts and get feedback.

Pros:

– Wide user reach and the ability to attract new clients.

– A convenient way to get feedback and negotiate.

– Interaction in groups does not require additional costs.

Cons:

– You need to create an attractive profile and spend time interacting with the audience.

– Coverage is limited to the activity of group and community members.

3. Conducting a survey

Using Google Forms to conduct surveys among your existing contacts or via messengers is a great way to collect feedback. Prepare a survey that will be interesting and useful for your respondents.

Pros:

– The ability to find potential clients and get their opinions without spending money.

– Easy to organize and collect data.

Cons:

– You need a database of contacts to send out surveys.

– Need to create a relevant metrics system to analyze the results.

4. Contacts via LinkedIn

LinkedIn is a platform for professionals in various industries. Use it to connect with key people, such as managers and directors, to gain valuable niche insights.

Pros:

– The ability to accurately filter solvent clients.

– Wide coverage and the ability to find new clients by researching the activity of contacts.

Cons:

– You need to optimize your profile to attract attention.

– It takes time to build trust and overcome objections.

Conclusion

Preliminary niche testing is a key stage in the development of an IT product. Using these methods, you can assess the potential of your idea, collect important information, and reduce risks. Each of the methods has its advantages and disadvantages, so you should choose the ones that are best suited for your project and resource. The right approach to testing will help you save time and money, as well as increase the likelihood of your product’s success in the market.